That Shahrukh is a charmer, no one denies, but the best part about the man perhaps is that he manages to say just the right things in just the right way, without saying too much.

Amidst his team's dismal performance in the DLF IPL and the reports of a rift in the camp, SRK sent an SMS to his Knights on Wednesday, which was inspirational and commanding at the same time.

King Khan's SMS:

"Story time boys... I told you if you keep losing you have to bear with my long, boring msgs.... This is your punishment.... Many times I have made movies which don't do well.... When I'm doing them, of course, I don't know they won't do well.... The story is written by somebody else and I just do my bit as an actor. But I have a way of dealing with flop stories, I try my best to keep my character in the film at a level that it makes a failed story also special for me....

I enjoy the work.... I make jokes about the failure.... And, of course, feel awful about it too.... So, right now, all of us have become part of a failed script... A bad IPL script.... Let's try and keep our characters worthy of still looking back at this story and remembering it as a special story becos we all worked very hard at this....

So, chin up and don't spoil yr character in the next two games.... Let's go out with a bang and not a whimper.... In films, we say u r only as good as yr last film.... So let's make the whole world know how good we r in the last (maybe not) two games...

Also, do ignore all this bit about Dada, me and John having issues.... It's a normal thing in the world.... People like to hit you when u r down.... So, we will be hit.... No stress.... It will make us stronger.... The only way to avoid this is to win.... That's one of the reasons why everybody likes to be a winner....

On the other hand, the beauty of failure is that it brings people together.... So, let's stick this out together.... You know me well enuff to know I am not the kind of owner who has issues with the team 'cos of losses... I am too much of a sport myself to get beaten by defeats.... Like you guys are.... Like Dada and John....

I am still trying to understand the code of conduct expected of me at the matches of the IPL.... ICC... etc.... After I understand it, I will decide whether to accept it or not.... Till such time, I will be with you guys at the hotel... in the meetings etc., but won't come for the matches.... So, please don't ever feel it is anything to do with us as a team....

I am as dedicated to my Knights as I am to my kids.... Only, I won't be coming to the class room till the headmaster's rules are understood by me.... I am a bit anti-establishment kind of a guy, so I apologise for this quirk to u all.... So, head's up.... Have a good match and let's make 200 runs tomorrow.... This 150 seems to not work any more."